What's Wrong with Ole Miss?

So in the midst of this Kentucky/Ole Miss game-- a game the Rebels are still in as far as the first quarter goes-- I began contemplating what their problem is. Granted, they're sitting at 2-2, but losses to Vandy and Jacksonville State? My mind wandered to the update I recieved regarding their mascot search, and it all clicked.

College ball is all about, to put it crassly, brand. Name recogintion garnered by a combination of success and tradition. One's mascot is indelibly tied up with that tradition, and without a mascot, Nutt is steering a rudderless ship. I predict next season-- or whenever they've set their new mascot in place-- the Rebels will be back to being their normal, mediocre selves.

Just cross your fingers they choose the Land Sharks, just so we can all figure out what the heck that is.