College football loyalties are like love: your feelings for your team never change and, if they do, you never really cared in the first place. By the way, I suppose it does happen, but I have never personally known someone to jump allegiances to their college team.
Loyalties for pro teams are in constant flux. I'll use me as an example because that's who I know best. In the Super Bowl I could root for the Colts (Peyton Manning) or the Saints (Robert Meachem). I root for the Giants because of Eli Manning. I used to root for the Broncos because Jay Cutler was there, but now he’s not so I’ve got no use for them. I used to really like the Ravens, but then they picked up Steve McNair, so that love stopped. I kinda want to root for the Titans, being the home team and all, but they keep drafting punks.
College fans are united by unchanging legacy and tradition. Since your players are there for, at most, five years, and the coaches are increasingly mercenary, all you have is your program and its history. Pro fans, outside of the northeast, seem more dedicated to individual players and thus construct a patchwork fandom.
That won’t keep you warm at a freezing, December game.
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